Best Reseller’s Ezine - 28 April 2008

April 28, 2008 · Filed Under Weekly Ezine 

Welcome to another issue of “Best Reseller’s Ezine”.

This issue includes…

 1) “All Things Made New”

 2) “A Simple Tip Into Creating Original Content”

 3) “Weekly Marketing Freebies”

 4) “So Why Do You Procrastinate?”

 5) “4 Hot Tips to Exploit Your PPC Traffic”

 6) “Tell Us What You Think!”


 IS IT A BIRD? IS IT A PLANE? …

It’s a BLOG! Yep, a Wordpress-powered blog…

As you may or may not have noticed, the BestResellSource.cm site has undergone some DRASTIC changes. For months I have been agonizing over a new, fresh direction to take with the site, and here you see the result!

A Site Reborn, All Things Made New!

What you may also have noticed, of course, is that it’s bone dry! Not a product in sight (well, depending on when you read this).

That’s about to change within the next couple of weeks - and boy, do I have ‘em lined up & coming! I’ll also later on reveal the all-new business model which I’m pretty sure will have you salivating with expectation… ;-)

But enough about that for now:


 THE 60 SECOND WEEKLY TIP

How To Convert More Visitors Into Subscribers!

Several months ago I read an article on increasing your opt-in email list.

The article described the reason why you need to ’sell’ anything you want to give away. People are people - they rarely appreciate anything they can get for nothing, so this got me thinking.

Whether or not people pull cash out of their pocket to acquire your ebook is irrelevant. You still have to “sell” it to them….

…or rather they have to be sold ‘on it’ before they will:

  1. take the time to read your offer of a “free ebook”;
  2. take the time to download it; and
  3. actually read it!

Consciously or unconsciously before anyone takes advantage of a “free offer” of any kind, they look at the “opportunity cost” (i.e. accepting your offer over every other offer they are presented with at that moment).

If your offer is compelling enough, most people will take advantage of the opportunity to at least read your offer and download the book.

A well structured, benefit rich, compelling offer is a prerequisite to “free” or “for sale” ebook offers.

Being fairly stubborn and resistant to change (as most people are), I learned this stuff the hard way by trial and error… until it actually started to sink in.

Here’s what’s so important about this strategy - I often see online marketers offering ‘free’ things on their web site, virtually begging people to download it or sign-up if it’s an ezine.

Regardless of what you’ll read in countless marketing books, this is the definitely the WRONG approach and it’s more than likely costing you money!

You have to realize that there’s lots of people surfing the net just looking for “free stuff”. These are just tire kickers and they are only interested in getting something for nothing and when you offer them a product via your back end selling method, they won’t even give your offer a second glance. Unless it’s free, they’re just not interested.

You need to develop a highly targeted list and the only way you can do this is to get visitors who are genuinely interested in what you have to offer to sign up for your ezine or report.

I recently made a few changes to my ezine sign up form by simplifying the process and removed the “free download” offer. Surprisingly I converted over 270% MORE of my visitors. Some of you reading this now are new subscribers so you know it works!

So, the next time you decide to give a freebie away as an incentive to signing up for your email list, think again about this idea of ’selling’ the freebie first… make it valuable in the eyes of the person reading your web page and you’ll get more loyal subscribers and more sign-ups.


WEEKLY MARKETING FREEBIE

If you want more traffic to your website, you need to see this…

http://wwwwww.commentkahuna.com

It’s developed by a software programmer turned marketer. But rather than keep it for himself or share with just his close friends, he’s decided to share it with everyone.

This guy is awesome… he’s just giving you this traffic tool. Others sell *very similar* tools for $147.

Now I’m not sure how long this will remain live, so you need to pick it up while you still can…

http://wwwwww.commentkahuna.com

………..

Here are 3 of my most popular items in case you missed them in previous issues:

1. Getting other marketers to promote your new product or service can be tough at times, and if they’re one of the big boys then it often seems almost impossible!

Well, I’ve managed to get hold of a few tips to help you out.

Michael Ambrosio has just put together a short video on how to put together a quality JV letter/email. You can view it right here:

http://wwwwww.learn-the-basics.com/jv-vid.htm

2. Copywriting is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else to write it for you.

If you would like learn how to do this yourself, here’s a step-by-step guide to copywriting that explains a proven formula to help to improve your profits …

http://wwwwww.netbux.com/reports/StepByStepCopywritingStepByStepCopywriting.pdf

3. I just watched this totally awesome video and I just knew you’d love it.

  • If you want to find out exactly what to sell.
  • If you want to see which products are making money.
  • If you don’t want to pay for this information.
  • If you want to learn a little “Sneak Attack” that beats the Google Slap…

Then you need to watch this:

http://masscontrolsite.com/blog/?p=31

No opt in, no tricks, no nothing. Just pure content.


FEATURED ARTICLE

So Why Do You Procrastinate?

Procrastination is basically a way of life for many people as it allows you to take a more ‘comfortable’ option for delaying tough decisions.

When people procrastinate they are more often than not putting off doing something that could be a huge benefit to them, but for some reason they use more energy and effort in delaying this task than actually doing it.

If left unchecked procrastination can become habitual and it this is one of the main reasons why many people do not achieve their goals or dreams.

So why do people procrastinate?

While there are a number of reasons why this happens, one of the most common reasons is due to a subconscious fear of failure, or a fear of change that is stronger than the goal of success.

Maybe you’ve had a past bad experience and therefore you are hesitant to venture out of the box for fear of being ‘bitten’ again. Maybe it’s a confidence thing we’re you just don’t have the self-confidence to breakout of your comfort zone.

Or maybe it’s because you believe that because you weren’t born into successful or wealthy beginnings, you will never amount to anything remotely worthwhile. So rather than going through the pain of failure, you just don’t bother to try in the first place.

This is the road of self-destruction. Listen. You’re going to make a few mistakes along the way - this is all part of ‘playing the game’.  But you are also going to hit a few home runs and it’s during these times you realize how easy it really is.

Those who are totally committed to attaining their goals learn to overcome their initial fears and take the necessary action to do the things they have put off for so long.

You’ll be surprised that when you break the cycle and take action a great weight will be lifted from your shoulders and you will wonder why in the world you didn’t do this earlier.

But of course overcoming your fear is not always easy.

In fact it can be quite scary as there may be some real issues that you need to resolve, so you don’t want to make the wrong decision. So first and foremost you need to carry out due diligence to satisfy any concerns you may have.

After you’ve done your research and you are happy with what you have found, it’s time to make you’re your decision as to whether it is worth your while to take action or not.

But how will you know whether you should take action?

To help you get started here are some steps you should follow to help you make your decision a little easier:

Make a list of all the things you need to do that you have been putting off, you probably have this “to do” list already drafted in your mind or written down in a safe place.

Then, go to a quiet place where you will not be interrupted for about 20 minutes. Go through each item on the list and write down your excuses for not having completed the task already.

Maybe there is a money problem, or you do not think you have enough education or the proper qualifications. Whatever it is just write it down and do not worry about how it will be resolved, you can worry about this later.

Next, go through the list again and write down the benefits you currently enjoy because you are procrastinating on these tasks. Yes, you must be receiving a benefit for not doing the task otherwise you would have done it by now.

For example - if you wrote down that you do not have enough education, then the benefit you are receiving right now by not getting an education is that you have more money than you would if you were spending it on school fees or text books.

Another benefit could be that you have more time to do what you want, instead of spending it locked away for hours on end studying for boring exams.

When you’ve done this repeat the same process, but this time write down the benefits you would receive if you didn’t procrastinate and took action on a particular topic.

Finally, look at all the reasons you have listed as excuses for procrastinating and the benefits you are receiving and compare these to the benefits if you did take action.  Do your excuses still make sense?

This is the time to sit down again and make a plan - a plan that you will stick to and not put off for any longer. Quickly write down a list of things you will do to make your dreams a reality and make a “to do” list that you will actually do!

Then, go through the list again and put them in the order you will do them (example: Do you need to get a loan before you can go to college?) Also, write down the date that you will complete each item.

Now that you have your work planned that you can achieve in a manageable way, go out and make your dreams come true!


EFFECTIVE MARKETING STRATEGIES

4 Hot Tips to Exploit Your PPC Traffic!

If you use PPC as part of your overall marketing, here are a few things that are *vitally* important when it comes to creating a profitable campaign:

1 - Exploit all the low priced traffic you can.

Use as many synonyms, misspellings and localized keywords as you can to increase traffic. If you use uncommon keywords you can often bid very low prices and drive more cheap traffic to your site.

Using localized keywords that identifies city and/or state, e.g. fish tanks in Olando, will often allow you to receive very targeted traffic for much lower costs.

Also, don’t rely purely on broad match keywords. You can triple your keyword count by using “phrase” and [exact] match. And the bonus is that you can pay less for these keywords :-)

Using these techniques you can often turn a small list of 50-60 keywords and turn it into 1,000 or more!

2 - Always split-test and tweak your ads!

In most cases, by testing and tweaking your ads you can increase your click-through rates from an average of 1% up to 10% just by making a few changes. This alone gives you up to 10 times more traffic.

All you need do is create 2 separate ads with a single change and test which one performs the best. Then create and test another ad against the best performing one to see if you can improve your results.

For example, my testing has found that removing the “wwwwww” and capitalizing the first letters in your domain name can have a remarkable impact on your results, e.g. DomainName.com

If it wasn’t for testing and tweaking I would have never realized this and I would have continued to leave profits on the table.

3 - Disable the Content Network option!

When you first create your campaign, disable the content network to improve your conversions and reduce your costs.

Then when you’ve tested and tweaked you ad to obtain acceptable results, enable the content network for your keywords, but bid a much lower price than you would for keywords on the search network.

As a rule of thumb use 30% of the amount you bid for keywords on the search network. This way you can increase your traffic and build your profits, but at a much lower cost.

4 - Never send visitors directly to an affiliate site!

Above all, you must ALWAYS capture your visitors contact details BEFORE sending them to the affiliate website.

Do this by registering your own domain name and then place a capture page on this site to entice your visitors to join your list by offering them information relating to your topic. When they sign up then you can forward them to the affiliate site.

Not only can you contact them at a later date to help convince them to purchase your chosen affiliate product, you can also offer them other related products at a later stage. If you do this, you can double or triple your profits virtually overnight.


TELL US WHAT YOU THINK

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the newsletter.

To give your feedback, simply leave your comment below.


THAT’S A WRAP FOR THIS WEEK

That wraps up another week’s newsletter and I hope you enjoyed this issue.

Don’t forget to send me any comments or questions you may have. I would be only too happy to help you in any way that I can.

From time to time I’ll send you important updates that will provide information that has the potential to greatly improve your online business… and of course your profits!

However, you can rest assured that I will only ever recommend products that are considered to be of HIGH value and will provide indisputably benefits to help you grow your business… that’s my guarantee!

Have a great week! :-)

Phil

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