Best Reseller’s Ezine - May 5, 2008

May 5, 2008 · Filed Under Weekly Ezine 

Welcome to another issue of “Best Reseller’s Ezine”!

This issue includes…

  1. “Do You Know Your Customers Focus Areas?”
  2. “Weekly Marketing Freebies”
  3. “How to Build Your List - Lesson 1″
  4. “How to Write an Article for the Best Results”
  5. “Tell Us What You Think!

THE 60 SECOND WEEKLY TIP

Do You Know Your Customers’ Focus Areas?

How does your business serve your readers/customers?

How do you (or your product/service) contribute to the improvement of their lives?

You have to look past the obvious.

For example, cosmetic companies don’t sell lipstick; they sell romance/beauty.  They know women want to love and be loved.  Lipstick is a device to attain it.

Historically (and most likely forever) people want:

  • Health
  • Security
  • Wealth
  • Happiness
  • Safety
  • Recognition
  • Love

How do you or the products/services you promote deliver any of these essential needs?

As you begin to brainstorm ideas for your next product or when compiling your next promotion, keep these customer desires in mind and give them what the want.

If you do this, you’ll see much better results.

WEEKLY MARKETING FREEBIE

There are many marketing forums on the internet. Some are good, some are not.

One is THE free marketing forum of choice and the one you must go to right now and become a member.

http://www.warriorforum.com/forum

If you bring your positive attitude and an open mind you will learn more from these successful marketers than from most of the marketing products floating around the internet.

………..

Here are 3 of my most popular freebies in case you missed them in previous issues:

1. Here is your free gift…

It is a “Duplicate Content Checker” software and it is a *Must Have* for anyone who writes (or buys) content. It’s called EquiBuzz and you can pick up your Free copy here.

2. Today I’ve got a cool gift for you I know you’ll love.

You’ll get a no strings, lifetime membership pass that others are already paying $97.00 to get access to…

…and for you it’s 100% free as my gift, but don’t delay!

I don’t know how long this will be available for so make sure you Click Here Right Away!

3. If you want more traffic to your website, you need to see this…

CommentKahuna.com

It’s developed by a software programmer turned marketer. But rather than keep it for himself or share with just his close friends, he’s decided to share it with everyone.

This guy is awesome… he’s just giving you this traffic tool. Others sell *very similar* tools for $147.

Now I’m not sure how long this will remain live, so you need to pick it up while you still can…

CommentKahuna.com

4. Many more and much better freebies to come - I’m just getting warmed up! :)

FEATURED ARTICLE

How to Build Your List - Lesson 1

Each week for the next 6 issues I will include a lesson that will help you learn the basics of list building for profit.

This is your first lesson and today we will discuss the steps you need to take to build a mailing list and start profiting from it, so you can earn some extra cash for yourself and your family whenever you need it.

We have a lot to cover over the next few lessons, so lets get started!

STEP 1

How to Build a List of Prospects?

Did you know that it’s much easier to earn a profit from a person that is already interested in what you have to offer?

Chances are, if someone has already signed up, or “opted in” to receive information from you, then they are willing to take a look at products and programs that you tell them about.

So, if you want to make any type of steady income online, the first thing you will need to do is create a mailing list of subscribers.

Keep in mind the bigger your list is the more profitable it will become, but for the purposes of this course beginning a list and getting a couple hundred subscribers will do just fine and help you begin earning some extra cash.

There are several ways to quickly build a list of subscribers. I’m going to list a few ways to start below.

If you don’t understand some of the things that I mention, don’t worry I will do my best to clear things up for you over the next few lessons.

And remember if you have any questions you can contact me at any time.

Here we go…

1. You will want to place a sign up form for your list on your website, blog, and even your “About Me” Page on your favorite social or auction website, like My Space or Ebay.

If you need help doing this it is best to check with your autoresponder service. They should have complete instructions and if you don’t have an auto-responder don’t worry we will go over them later in the course.

2. There are specific list building programs, such as Listopt.com and Listdotcom.com that you can use if you are prepared to put in the work of building a downline of subscribers, these can be very good.

3. You can do a joint venture. Once you have a list and you are looking to get more subscribers then you can get in touch with the owner of a similar list or ezine and make arrangements to recommend each other to your subscribers.

Keep in mind that most people don’t just sign up to just one list so it could be a great arrangement for both of you.

4. Join a giveaway event. This is basically another form of a joint venture. They usually consist of several list owners banding together and offering one of their products for free to anyone who joins the event as a member.

This benefits you as a contributor by requiring all of the people that join the giveaway to give you their name and email address so that they can download your gift. These events can be very beneficial when building your list.

There are many other ways and places that will help you build your list, but these suggestions should get you started.

The main goal is to start a list of credible email addresses that “opt-in” (which means they give you permission) so you can send offers or content to them.

Using any of the three ideas above, or better yet all of them, will begin building your list.

Out of the four ways above the quickest way to get subscribers is by joining a giveaway event.

You can find them by subscribing to free marketing newsletters and by joining specialized marketing forums such as The Internet Marketing Warrior Forum, Free Advertising Forum, or IM4Newbies Forum.

You may also want to check out JV-Network.com. This is great for finding good joint ventures.

When building your list it is a good idea to steer clear of safe lists, mlm programs, or purchasing lists of email addresses.

If you don’t know what you’re doing these methods can quickly get you into hot water and most of the time they just don’t work!

Now let’s move on to how you will collect and manage your list of email addresses. You can do this by using an autoresponder system or service.

There are two main types of auto responders that you can use.

1. A script that you run yourself from your own web space.

2 A service that you sign up for and pay a fee.

We’ll talk more about that in step # 4. For now, just know that you need one to collect subscriber email addresses.

You can download a free script from Hotscripts.com or any of the other script sites online. To find one just do a search for “autoresponder script” in your favorite search engine.

If you prefer not to go through the lengthy and confusing process of setting up your own mailing list script, then you will want to go through a reliable paid service such as AWeber.com, or GetResponse.com.

As a matter of fact you can sign up for a free account, so that can test out the service before you spend any money. This is a great way to get started when you’re on a budget.

I know this lesson was a little long. Thank you for sticking with me to the end.  In the next issue we will discuss how to find great products to tell your list about.

EFFECTIVE MARKETING STRATEGIES

How to Write an Article for the Best Results!

Article marketing is one of the most powerful forms of marketing you can get online. And the best part is that if you’re just starting out it is also extremely cost effective.

I highly recommend that if you haven’t yet started to write and submit articles, you should make this your #1 priority over the next few weeks.

Here are the steps to writing an effective article…

1. Choose an attention-grabbing title:

Whether or not someone even reads your article at all is dependent upon your title. This is especially important when you submit it to directories and publishers where there are hundreds of entries.

Here are some templates you can use for your titles:

How to _________ In _________ Steps

How to _________ In _________ (Time Frame)

The Real Secret to Quickly ______________

Top 2 Ways to ________________

3 Little Known Tips for _____________

The Hidden Costs of ________________

2.) Determine 3-5 points of interest:

You’ll want your article to be 500-750 words, so write 3-5 sections that are about 100 words each along with an opening and a closing.

3. Write an interesting opening sentence:

Your title gets them to take a look, and you want to immediately get them into the main body of your article. There are several things you can do in this opening sentence to lure readers in deeper…

  • Ask a question.
  • Reveal something startling.
  • Inject emotion.
  • Present a problem.

4. Close with a call to action:

Your mission is to get them to move on to your desired action. When they finish reading your article, they are going to do something other than just sit there and stare.

They’ve got a ton of options and only one of them is to do what you want them to do.

What you want to do is LEAD the reader to your resource box. You do this by bridging the gap between your article and your resource box - you create a “transition” between the two.

In your article conclusion, you’ll summarize the 3-5 points you made in the article. Your resource box should reference something related to those 3-5 points. It will draw the reader to click to your site.

Whether you are submitting your articles to directories, posting your articles at your website, inserting your articles into viral e-books to be passed around the web…

…your #1 goal is to get subscribers onto a list and your 2nd goal is to get them to your sales letter.

You can do this by giving away a free report or mini-course in your resource box and place that freebie at the top of a sales letter or redirect them to a sales letter after they’ve joined a list.

TELL US WHAT YOU THINK

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the newsletter.

Feel free to use the comment box below for your feedback.

THAT’S A WRAP FOR THIS WEEK

That wraps up another week’s newsletter and I hope you enjoyed this issue.

Don’t forget to send me any comments or questions you may have. I would be only too happy to help you in any way that I can.

From time to time I’ll send you important updates that will provide information that has the potential to greatly improve your online business… and of course your profits!

However, you can rest assured that I will only ever recommend products that are considered to be of HIGH value and will provide indisputably benefits to help you grow your business… that’s my guarantee!

Have a great week :-)

Phil Meyer

http://www.bestresellsource.com

Recommend “Best Reseller’s Ezine” to your friends. Just send them to:

http://www.bestresellsource.com

P.S. If you’re a new subscriber or missed the last issue, you can view all past copies at:

http://www.bestresellsource.com/topics/weekly-ezine/

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