The TITLE is the Relevant factor when Searching on eBay

August 20, 2008 · Filed Under Articles, Recommendations, eBay 

Underground Auction BlueprintAccording to several researches conduced by reputable third parties over 90% of people land on an Auction Listing because of the TITLE. What does that mean to you? It means that your title should be spot on when it comes to relevance.

If  your  Title does not have the keywords people search, you have 90% chance of your auction failing and relying on luck to get your stuff sold. A large percent of auctions fail because they are unable to generate enough traffic to their auctions.

So what should you do to get your TITLE spot on?

Always check your competitor’s listings.  You may find it surprising but a good way to improve yourself is finding what your competitors are doing right and incorporating them into your auction titles. I’ve seen first hand that if you take the best strategies used by your competitor and use them in your auction listings, you are virtually impossible to beat.  Interestingly, there is a product called the Underground Auction Blueprint that offers super advanced techniques that you could use to spy on your competitors and defeat them in their own game and make them fear to compete with you again.

Check “Completed Listings Only”

By going to “Advanced Search” and checking “Completed Listings Only” you have what is called the “completed listings” category, and when the price of the product is in Green, it means the product sold while if it is Red, it means the product did not sell. So if you see a product having a lot of its prices in Green, it means the seller is doing something right. So you can use what’s great in these products and incorporate them into your auction listings.

Split-test your auctions on different categories and with some tweaks on your titles and see which one gets more traffic, and if you see a pattern, you have got yourself a winner. I’ve found out that those who test which category works best for them and put more effort into the category that gets more traffic and more sales, end up making more money.

Check to see if you are using “plural” words such as “products,” “scripts” etc.

Often times a good percentage of searchers use “plural” terms when searching such as “design templates” instead of “design template” , by using plural terms on your title, you not only attract these viewers who type plural terms but also users who type singular terms.

For more advanced cutting-edge strategies to use in your TITLE please check out the Underground Auction Blueprint which is BY FAR the most advanced book on eBay ever written.

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