The TITLE is the Relevant factor when Searching on eBay
According to several researches conduced by reputable third parties over 90% of people land on an Auction Listing because of the TITLE. What does that mean to you? It means that your title should be spot on when it comes to relevance.
If your Title does not have the keywords people search, you have 90% chance of your auction failing and relying on luck to get your stuff sold. A large percent of auctions fail because they are unable to generate enough traffic to their auctions.
So what should you do to get your TITLE spot on?



